Brid

“The checkout clerk. That model on the magazine cover. The hosts of the morning talk show. You’ve seen them. Someone has told them that they need to be smiling, to appear happy, and they follow instructions. But if you look closely, you’ll notice that the human face has a vast vocabulary, and their forced smile conveys a sort of sickness, something other than true joy or pleasure, something disingenuous. It is more like a smiling disease, a sign that something is amiss….there’s nothing inherently wrong with smiling. In fact it’s healthy, as long as it’s spontaneous and authentic. But in the United States, which possibly has the world’s largest incidence of smiling disease, it points to a greater ill.” Smiling Disease has landed and is setting out to change our smiling views with it’s sticker campaign and literature. You can get your stickers for free by sending a SAE or send a couple of bucks of the full Smiling Disease Kit, which comprises of the sticker pack and a neat little book called A Guide To Public Stickering. It’s actually a very interesting and informative read. “We need not pretend anymore. We need not smile because someone tells us to.”

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